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Coatings We Use
As Michigan's #1 purchaser of Benjamin Moore exterior paint, we've had two decades to figure out exactly which products earn a place on our trucks. These are the 14 — premium paints, penetrating stains, bonding primers, and breathable masonry systems — and the real specs behind each one.
The 14 professional coatings on our trucks — with the real specs and where we use each.
Professional Products, Honestly Specified
Paint quality is invisible on day one and obvious by year five. Every product below links to a full page with its technical specs, what it's made for, and how our crews actually use it — the same information we'd want before putting anything on our own homes. Wondering which product fits which part of your house? See Surfaces We Paint.
Premium Exterior Paints
Benjamin Moore
Aura© Exterior
Benjamin Moore's flagship — maximum color depth and fade resistance.
Specs & details →
Benjamin Moore
Regal Select© EXT
Our premium workhorse for wood, vinyl, and trim.
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Benjamin Moore
Ultra Spec© EXT
Professional-grade coverage and durability for big exteriors.
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Primers & Adhesion
Benjamin Moore
Fresh Start Primer
The adhesion foundation under our wood repaints.
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Insl-X
Peel Bonding Primer
High-build rescue primer for weathered, alligatored surfaces.
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Insl-X
Stix© Bonding Primer
Grips the slick surfaces nothing else will.
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Benjamin Moore
Ultra Spec© Acrylic Metal Primer
Rust-inhibitive base coat for metal surfaces.
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Masonry & Specialty
Benjamin Moore
Ultra Spec© Masonry Sealer
Clear, breathable first step on porous brick and block.
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Insl-X
Tuffcrete© Masonry
Water-repellent acrylic stain for concrete and block.
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Coronado
Coronado© Texcrete
High-build breathable armor against wind-driven rain.
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Coronado
Coronado© MultApply
Fast-dry acrylic enamel for smooth sprayed finishes.
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Benjamin Moore
Ultra Spec© DTM Acrylic
Direct-to-metal enamel with rust resistance built in.
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Premium Products. Proven Crews.
Let's Pick the Right System for Your Home
Every estimate includes a surface-by-surface plan: what needs prep, what gets primed, and exactly which of these products we'd use where — in writing, before you commit to anything.